Security and Privacy Policy

Kendall Cars Ltd is committed to protecting your personal information. This policy aims to help you to understand what information we might collect about you and how we use it and to demonstrate our commitment to the protection of your personal information. To view our overarching Data Protection Policy please see our GDPR page.

For all our services, the data controller — the company that’s responsible for your privacy, is Kendall Cars Limited, registered Company Number: 02114744. Registered address: 34 Aldershot Road, Guildford, Surrey, GU2 8AF.

Any questions regarding this policy and our privacy practices should be sent by email to or by writing to Kendall Cars Ltd at the address above. Alternatively, you can telephone 01483 574434.

If you have further questions about our policy, please get in touch with our head office on


How we collect your information

We obtain information about you in a number of ways when you use our website (for example when you make a rental booking online), contact us via our contact form, register to receive emails from us or join our Kendall Share-n-Drive App. From time to time we may also collect your information in competitions. Other information we collect when you browse our site may include your IP address, device and browser type.


What information is collected?

Personal account Information:
If you make an online booking or enquiry the personal information we collect might include name, address, date of birth, mobile number and email as well as driving license information in the case of online bookings.

Transactional information:
If you book online with us you will be redirected to our e-commerce payment gateway, Global Payments, in order to complete the rental payment. Your card information is processed directly by Global Payments and is not visible to or held by Kendall Cars Ltd. Global Payments is a PCI compliant third-party payment processor who specialise in the secure online capture and processing of credit/debit card transactions. Please visit to view their Privacy Policy.

Payments made over the phone are tokinised and stored securely by WorldPay and SagePay and only show the last four digits of your card to our staff.

Payments made using the Kendall Share-n-Drive App are tokinised by WorldPay.

Other information:
When completing online enquiry forms or entering competitions we will collect and store the information you enter at that point.

Online usage information:
When you visit or browse our website your online usage is tracked – the data collected includes information about pages you visit or vehicles you book. This data collection uses cookies (as described in our cookies section).


What do we do with the data we gather

We use your information in a number of ways and how it is used depends on the information gathered.

The majority of information stored is captured when an online visitor fills out an enquiry form or makes a booking online – this information is securely stored in an on Kendall Cars Ltd’s dedicated webserver and also emailed to Kendall Cars Ltd (sensitive purchasing data is not included in the email) – this information is only used in response to an online order or enquiry submitted. The webserver is UK based and is not shared with any other company.

Will only use your personal information for legitimate business purposes to administer your rental agreement account or to provide the services you have requested from us. These include some or all of the following:

  • To provide you with the information, customer service, products and services that you request from us
  • To send you service messages by email, telephone or in writing such as rental agreement confirmation, insurance claims and, if opted in, email newsletters
  • To process an online booking or complete a transaction (via Realex Payments)
  • To manage your account with Kendall Cars Ltd including sending agreements, invoices, receipts etc
  • To administer any promotion or competition that you enter via our website(s)
  • To verify you are aged 21 years or over (or 25 years if hiring larger vehicles)
  • To verify your driving license information and personal status (driving endorsements, employment status etc) for insurance purposes

When you consent, we may provide you with information about services we offer that are similar to those that you have already purchased or enquired about by email.

We will not share your information for marketing purposes with companies outside of our group.

Website Tracking and Google Analytics

This site does make use of Google Analytics for online visitor tracking – you can read more about cookie privacy and Google Analytics at:

Unfortunately, the transmission of information via the internet is not completely secure. Although this site runs through a secure (SSL) connection and we will do our best to protect your personal information, we cannot guarantee the security of your information whilst being transmitted to our site (for example if your own computer has a virus – this is beyond our control); any transmission is at your own risk. Once we have received your information, we use strict procedures and security features to try to prevent unauthorised access.



If you have given us consent, we’ll send you marketing messages by email with interesting emails about our latest news, vehicles, exclusive offers and more. This service may use your previous boking history data to tailor what messages are sent to you. This tailoring of messaging is designed to give you the most relevant information to you and reduce the amount on unnecessary emails you receive from us.

Customers who consent to receiving marketing emails will always have the option to unsubscribe at any point via a link at the bottom of every email they receive.

Customers enquiring or booking online are NOT automatically added to a marketing database and will not be sent unsolicited email marketing without first being asked if they would like to opt in to receive marketing material.


If you give us feedback, we may use it to improve our services and we may publish it online or offline to promote our business and our services. We will ask for your consent before we publish it.



How do we use cookies?
Most websites you visit will use cookies in order to improve your user experience by enabling that website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’). This website ( uses session based cookies to store your rental information to enable online booking and persistent cookies to store your unique booking session identifier on your computer. Your booking information is not stored on your computer but on the webserver hosting this website, only a unique ID is stored on your computer which allows us to retrieve the correct information from the database.

This website ( uses persistent cookies (the small text files stored on your computer) to record your preferences or activity between visits. These cookies do not store personal information about you or your computer and you can clear them at any point by deleting your browser history – for more information about cookies you can visit:

Kendall Cars Ltd does not share cookies or any of your data with any other company except in the case of providing your rental agreement data to our insurance brokers, Insurance Risk and Claims Management Ltd –

This website ( also uses cookies to verify the user is not an automated programme but is a human user. This data is important for security and keeping the website and your data safe.

What to do if you don’t want cookies to be set?
If you find the idea of this website storing information on your computer or mobile device a little intrusive, even though it is generally quite harmless, it is possible to block some or all cookies, or even to delete cookies that have already been set; but you need to be aware that you might lose some functions on this website. For information on how to control cookies being stored on your computer see:

I agreed for this site to store cookies but have changed my mind.

If you previously agreed to allow  to store cookies on your computer but have subsequently changed your mind then you can delete the cookie set by this choice – see to learn how to control and remove cookies stored on your computer.


Data in our Vehicles – GPS, Trackers & Mobile Data

Many of our vehicles have tracking devices to allow us to track them down when issues arise.

All rental agreements require consent from the hirer that vehicle tracking can be used and the data gathered can be processed for security purposes. The vehicles tracking data includes the position of the vehicle at any point in time and in some circumstances, can be used to gauge the average speed the vehicle was travelling at between two points.

This data is use by Kendall Cars Ltd to monitor the use of the vehicle in the event of a complaint by another member of the public or the requisition of data from the police.

Kendall Cars Ltd may also use this data or share this data with a 3rd party in order to re-secure a vehicle where the rental agreement terms have been violated.


Storage and Retention of Personal Data

We’ll hold on to your information for as long as you have an account with us, or as long as is needed to be able to provide the services to you that you have requested.

If reasonably necessary or required to meet legal or regulatory requirements we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Where required by law we will keep your information for as long as the law stipulates – in the case of the rental agreements and sales ledger this will be up to ten years.


Controlling your personal data

We want to make sure that your personal information is accurate and up to date.  If you would like to delete or make changes to your personal details, you can do so by getting in touch. If you have an online account with us then you can login and update your data directly via:

We request your consent to agree to receive marketing emails. If you consent but decide you would like to delete or make changes to your personal details, you can do so by following the links in the bottom of the emails you receive or by emailing  You can unsubscribe any time by following the link in our emails.

You have the right under applicable data protection laws to access information held about you and you can do so by contacting us using the details provided below in this policy. We will aim to provide the relevant data within 14 days or a maximum of 40 calendar days from receipt of the subject access request.

Please be aware that individuals may be charged up to £10 per subject access request.


Your rights

You have many rights relating to your personal information:

  • The right to be informed about how your personal information is being used (like this privacy notice
  • The right to request access to personal information held about you and a copy of it;
  • The right to obtain, without undue delay, the rectification of inaccurate or incomplete personal data
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
  • The right to withdraw consent and stop direct marketing messages
  • The right to object to the processing of, personal data in certain circumstances, for example, where Kendall Cars Ltd processes personal data for legitimate purposes but you do not feel that your interests or fundamental rights and freedoms have been protected
  • The right to request that we transfer or port elements of your data either to you or another service provider on your behalf where technically feasible
  • The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office


Sharing your data

We promise to keep your details safe and will never sell your data on to any third party including your name, address, email or credit card.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

  • Companies that help deliver your rental agreement such as rental software providers, payment service providers and insurance companies.
  • Professional service providers, such as marketing agencies, advertising partners and website hosts who help us run our websites and marketing.
  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud.
  • Companies approved by you, such as social media sites.

We may provide third parties with aggregated but anonymised information and analytics about our customers that does not identify you personally.


Links to other websites

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website ( We encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access those using links from our website.


Children and adults under 21 years

We aim to protect the privacy of children aged 16 or under. If you are aged 16 or under‚ please ask your parent or guardian’s permission before you provide us with personal information.

Rental agreements can only be undertaken by persons over the age of 21 years. If you are between the age of 16 years and 21 years then you are welcome to sign up for our newsletters or get in touch, however you will not be allowed to make an online booking.


Event of Breach

In the highly unlikely event of a data breach our first course of action will be to shut down relevant services to limit further exposure to the dangers.

If the data breach is minor and will not result in a risk to the rights and freedoms of any natural persons then the security issue will be resolved internally and further security measures put in place to stop further breaches.

If the data breach is considered more serious then Kendall Cars Ltd will contact the Information Commissioner’s Office (ICO) as quickly as possible who will ensure we clean up the breach to the regulator’s requirements. If the ICO request we contact any affected persons then this will be done using any method deemed most appropriate by the ICO.

Kendall Cars Ltd is registered with the Information Commissioner’s Office. Registration number: Z7276595 (opens in a new window)


Changes to our policy

From time to time we may change our privacy policy to reflect how we are processing your data. We will always update the privacy policy on our website, so please try to read it when you visit the website.

This privacy policy was last updated in April 2018.


How to contact us

If you have any other questions relating to your online privacy with Kendall Cars Ltd please contact or call our head office on 01483 574434..

Alternatively, you can write to us at:

Kendall Cars Ltd
34 Aldershot Road,